What is a sales funnel?
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you.
Why do I need a sales funnel?
Getting customers to sign up for your email list or downloading an ebook can be a success but it’s not a sign of a sale or conversion. Sure, it’s great to get someone to click a button, but they’re not the kind of people who will be making a decision today. You need more than that. You need to put them through the purchase funnel. You need to establish a relationship with them, build trust and convince them to take a specific action in exchange for your product or service. What steps can I take to create a sales funnel? Set Clear Objectives Sales Funnels usually require a step-by-step process to get to your ideal customer’s action. As a business owner, the first step is to set clear objectives so you can focus on the necessary steps to get you to the end goal.
The benefits of a sales funnel
To leverage a sales funnel to increase sales in 2018, you need to know your buyers. Consider these benefits of building a sales funnel: People who are interested in buying your products and services are good candidates for conversion to customers. You build trust through a reliable, continuous, validated process. You get a better return on sales dollars and profit. You can also consider the value of building a funnel for a new product or service, a new product or service enhancement, or a new service offering. The benefits may or may not include revenue or profit, but each sales funnel is a closed-loop system that can be used to increase overall sales. How to build a sales funnel The key to building a sales funnel is to use similar buyer personas for every stage of the sales process.
How to build a sales funnel
In the early stages of your sales funnel, you’ll be adding the first or basic steps to show how your product or service works in order to intrigue and convince your potential customers to decide to give you a chance. It’s crucial to start by defining a clear picture of your target customer, what they want and how you can be a viable option to satisfy their needs. By doing this, you can deliver a personalized message in order to fit your customer’s specific interests and needs. The funnel should be split into different sections that are built with the sole purpose of closing the deal, generating sales, and converting your customers.
Learn more about: How to build sales funnels for your business
Conclusion
It’s your job to market yourself as an expert. But don’t forget about the creative part of your marketing mix. From the website to the pictures and the videos, your brand is the face of your company. It represents your company’s personality and mission. That’s why it’s important to know what makes you different from your competitors. You also need to focus on the conversion. People’s attention is not long when they’re checking out a product. It doesn’t take a genius to figure out that people will want to make a decision about buying your products or services as fast as possible. Use the creative parts of your marketing mix to generate new leads and, more importantly, new clients for your company.
